How to Calculate the True Cost of Acquiring a New Patient
A practice owner tells us their Google Ads cost $18 per click. The number they usually haven’t worked out is what each new patient actually cost them. That figure is almost always higher than the ad spend alone suggests. Patient acquisition cost is the single number that tells you whether your marketing is working, and […]
Crafting a High-Converting Medical Website
A Comprehensive Guide to Attracting and Engaging New Patients In today’s digitally-driven world, a well-designed medical website is crucial for any medical practice looking to attract and convert potential patients. With the increasing reliance on online resources for healthcare information and provider selection, having a website that not only informs but also engages visitors is […]
Marketing for Medical Practices
In the realm of healthcare marketing in Australia, the landscape is rich and varied, encompassing diverse entities contributing to the ecosystem. From pharmaceutical companies to medical device manufacturers, healthcare IT firms, and medical clinics, each plays a pivotal role with unique missions and markets. For healthcare practices engaging in B2B marketing, the challenges are distinct. […]